Peter Massey founded Budd, 6th September 2001. He has consulted from board level to coal face in many industries. As a customer experience guru, his strength is his depth and width of knowledge in all things customer and his passion for sharing. He gets a kick out of helping people to see things differently and then getting stuff done about it. As a serial entrepreneur he applies specialist knowledge, pace and methodologies to the challenges of fast growing or traditional industries.