Had a great visit to giffgaff today – a real social business. All based on crowdsourcing and crowdservicing. Thanks guys for being so open. What struck me wasn’t the differences in a business based on social media. It was the similarities with great businesses – based totally on customers and values.
Living the values of the business was evident in the personal behaviours. Transparently.
Got to dust off “100 things you can learn from…” first direct and Google and revisit the focus on values. Much more important than technology platforms.
Let’s stop talking social media and talk social business.
