When does advertising get wasted? When it’s blown away by the product its on maybe …
2 examples:
When it came to buying phones I never noticed for years that Vodafone sponsored my fav team Man U. In fact I do now use Vodafone but that wasnt me who did the procurement
This great Bob Dylan video clip – its masterful http://www.dylanmessaging.com/ . A great case of the viral trick being so strong you ignore the ads. But even as Dylan fan who has used it a dozen time this week I havent been tempted to look at the music it advertises – WHY NOT?
