The business case for systems thinking

Posted by: Peter Massey | 12.04.2011

Is “the business case for systems thinking” oxymoronic?

Depends what you mean by systems thinking…. If you mean what Senge and the whole systems thinking community mean by systems thinking in its widest sense then maybe. It’s a bit like saying “what’s the business case for thinking”. Now that’d make a great philosophy exam question. And a great retort.

Why should we think – let’s weigh it up.

If we think about the other person, we might not do dumb things to them. If we think before we speak, we might say salient things. If we think before we act, we might do the right thing. Obviously thinking is a good idea. But no we need a business case…..

If we count up all the damage we do, when we don’t think –  is it more than the cost of the thinking time? Well maybe. But we cant remove the 100m bits of thinking time cos they don’t add up to one member of staff in one place. So it doesn’t count.

And so it goes….

If we mean “systems thinking” in the Vanguard sense – a specific approach. Well it depends if it works, when it works and how much it works.  But if you’re asking “what’s the business case?”, it hasn’t worked. QED or chicken and egg? You decide.

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2 Comments on “The business case for systems thinking”

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keith S

Thank you Peter, I’m not sure if those asking for a business case are thinking about anything more than £s spent versus £ saved?

If this years PPF conference has done one thing to me, it’s to poke my ribs and to remind me that it’s the customer whose opinions and feelings really matter.

So can we afford not to think, of course not, especially myself and perhaps that’s a good enough start?

14.04.2011 10:01

Peter Massey

Absolutely Keith. Portsmouth is a pretty sound case in £ terms. In fact there are many. The bigger issue is does an initiative sustain, does it change culture – RAC, Aviva Customer Cup winners, have been able to do that with the “Best Service” approach which is very complimentary. But let’s avoid dogma – thinking, thinking about the larger system is important. Action is important but only if the action affects the customer ( preferably for the better).

14.04.2011 10:58

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