Archive for the 'Marks and Spencers' Category

Is your despatch note real?

Posted by: Jo Sparkes | 8.11.2007

Whatever you do, if you talk to my Dad this week, don’t mention Marks and Spencers.

His church has recently had a lovely new extension, including a cafe and bar facilities. They were looking to furnish it with some good value but contemporary chairs and discovered that M&S were offering a £16 discount on a set of four dining chairs, an online offer of the month. Bargain - they ordered 6 sets (24 chairs). An email confirming the order was received immediately. Two days later, notification of despatch and an estimated delivery period was given. Brilliant - they’d all be there in time for the first hall booking, a 70th birthday party three days after the end of the delivery period - or would they…

Not having received any communication from a carrier by mid-day on the last day of the delivery period my Dad rang customer services to ascertain progress. That was apparently the wrong number to ring, he was given another number that dealt with furniture deliveries. On calling this number the agent couldn’t trace his order and Dad was given the name of the transport company. They did their best to help but could find no record of his order. This agent talked to her supervisor who informed her that they didn’t actually deliver furniture for M&S.

I could sense just a tiny bit of frustration in Dad’s voice as he called the furniture section of M&S again, only to be redirected to the first number he had called. On talking to a different agent on the customer services orderline number she again tried to redirect him to furniture. When he pointed out that he was now embarking on the same cycle of five phone calls that he’d just completed she promised to look into the problem and call back. To be fair she came back quite quickly but only to say that the items were out of stock and not expected to be in until the 4th November. No-one had any idea why he had an email telling him they’d already been despatched. Dad wasn’t exactly pleased but didn’t have much option but to accept it. Who needs chairs at a birthday party anyway?

Imagine his surprise at 7.00 the same evening when he had a call from HDN (Home Delivery Network - if you google that the results are also very revealing) informing him that they had his chairs and would deliver them three days later. Dad asked them why they couldn’t be delivered in the original time period and they said “Well, that’s only an estimate.”

Three days later the carrier turned up… with four out of the six packs of chairs!

The whole cycle of phone calls was repeated yet again. One agent was so insistent that he should speak to someone in furniture and not the customer services orderline that she transferred him mid-protestation. Dad’s had enough - 3 hours in total on the telephone and a letter to Customer Correspondence which hasn’t been replied to 14 days later. In actual fact it’s probably the carrier that let M&S down but at no point could an agent find out what had happened to the order or take control of the query.

Today someone at church just asked Dad to order two more packs…….

Marks and Spencers, complaint, customer experience | No Comments

Customer experience - it’s the way managers manage

Posted by: Peter Massey | 8.11.2007

I’ve been struck lately by the correlation between 2 things:

  • The people who return (or have returned for them) their phone calls and their emails
  • The type of experience given to customers in those same businesses

One of our Chief Customer Officers, who is excellent with his personal communications despite being very busy, told an interesting story of Marks and Spencers.

He had a bed ordered to be delivered on a particular day in a new house, because he had guest coming to stay. It didn’t get delivered when it should have been so he escalated it of course only to be told it couldn’t now be delivered and that, no, there was no one he could raise it with.

Not happy. Our man isn’t one to take that lying down (joke, oh do keep up !!). He was going to go through all the various folk needed to get what he wanted. Ultimately the fruitless trail led all the way to the customer service director. He was told the customer service director does not speak to customers! Imagine his fury and his vehement retelling of this story. Of course he, the story teller, does speak to customers. It’s part of his job to be responsible in person. And it keeps him real. Maybe that’s why he returns his calls. Because he cares even when he’s busy.

M&S came up again in our weekly meeting - interesting things that have happened this week. Jo’s dad spent Saturday afternoon on the phone to M&S….. I expect the customer service director at M&S is a nice guy or lady. They’d probably cringe at the thought that they “don’t talk to customers”.

To quote one of Amazon’s Jeff Bezos sayings: “Be very afraid of our customers. They’re the ones who have the money”. Perhaps the customer service director was very afraid…

So who is in charge of representing the customer at M&S. I took at look at their board. It isn’t clear that there is anyone. Lots of product and logistics and so on. Now that can be a great thing - the customer is everywhere. Or it can be a bad thing - no chief customer officer to listen to, aggregate and prioritise what customers want done across the business and represent doing the right things for customers.

I know, I’ll mail this to Stuart Rose. Now he does talk to people. He even responds to mailshots to say no thank you. That’s the kind of eye for detail, care of your brand and personal responsibility that makes great companies great. I bet he returns his calls or has them returned.

One cannot expect great customer experiences from your company unless one represents that ethos personally.

CCO, Marks and Spencers, complaint, customer experience | No Comments