A quick one for a Friday morning.
Halifax have come up with a great way to retain customers and propsects. Make it impossible to unsubscribe from their marketing. Ok, it might be a glitch but as I went through the double confirmation process to unsubscribe from their share dealing marketing material - yes I know the tax year is about to end and no I don’t want your ISA - I was presented with this screen…
Nice one Halifax. Let’s hope the rest of your online experience is superior to this.
It’s great to see so many email signatures now including warnings about not killing more trees, dolphins and small furry animals by pressing the print button.
Well, we thought it’d be great to invent a LimeBridge award for the most “planet wasted” in a single mailing.
So far leading the way is Managament Centre Europe with a clear 400 grammes of junk mail. That’s 0.4 kg or nearly a pound in old money.
Its purpose? To entice you to travel across Europe, no doubt by CO2 emitting airplane, to go on one of their 160 pages of educational courses. It was titled “New ways of thinking”, but I couldn’t find anything on CSR (corporate social responsibility), handling junk mail or 21st century marketing in their courses!!
Send us your own “planet wasted” entries, favourite email signatures to peter.massey@budd.uk.com or take a look at this video on YouTube to see how you can take your junk mail more seriously ! http://www.youtube.com/watch?v=QNVekcLrUXk&mode=related&search=
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