Archive for the 'Customer satisfaction' Category

I flew to Stockholm last Thursday morning at 7.30am by British Airways from terminal 5. I’m just on the way to pick up my car, one week later.

Why did I fly? Because no one mentioned any possible disruption, despite the fact that 90% of flights were already stopped by 7am. Blissful ignorance.

Did they not have the information to give? Somehow I doubt that.

Did they think about the effort they would cause their customers downstream?  To quote Jeff Bezos, CEO of Amazon:

 “I think most big errors are errors of omission not commission. The times when they were in a position to notice something and act on it…and yet failed to do so”

The chain of ‘customer effort’ and frustration that BA have created for me is fascinating. And the amount ot work it caused other people and companies. All avoidable, had BA been open and honest. I’ll try and précis it.

• An afternoon of calls and web searches by me, my PA, by my concierge service, by my Swedish collague. To get information, assess options, arrange hotels, try to get a car. At least 3 calls into hotels, 6 to the office, several to local car companies, that I could see. Many calls, texts and emails to friends and contacts to try to get a car. Many calls on our behalf.
• 2 hours shopping for clothes and necessities.
• 6 texts and 2 calls to a colleague’s son whose friend had a car we could hire.
• Multiple attempts and 4 calls into 3 insurance companies to check cover for the car.
• The colleague’s son’s friend taking the morning off work to get the car test renewed before it ran out the following week.
• The son planning to fly to his sisters in London who would have to keep the car before he drove it back for his friend.
• The PA trying to get a car crossing for the channel and googling, texting  routes.
• The 26 hour journey across 7 countries by car.
• The 3 calls to HSBC for bouncing my card, presumably for being used in different countries. The very poor handling of which is resulting in them losing our business accounts. It was the straw that broke the camel’s back.
• The re-organising of picking up a new car back home.
• The colleague’s wife driving to Dover to pick us up.
• The re-re-organising of picking up the car ( with 2 subsequent re-visits, but that’s another story of customer effort)
• The abortive trip to Heathrow to move the car, but there were no shuttles. Big well done to BAA for waiving the car park fees!
• The actual trip now to Heathrow to pick the car up.

I could go on……. but I’m distracted by the effort in resolving how Fiat sold me a “previous model” as a new car without telling me and hoping they’d get away with it. 

One small omission by company, many large effects for customer. Huge customer effort…..

So my message is….. think about the effort you cause your customers downstream. They will. To quote Jeff Bezos, CEO of Amazon, again: 

“I think most big errors are errors of omission not commission. The times when they were in a position to notice something and act on it…and yet failed to do so”

British Airways, Customer satisfaction, HSBC, airlines, banking, complaint, customer experience, dumb things | No Comments

For many companies, customer complaints are an irritation – they would rather not get them and they handle them grudgingly. There is no effort in getting complaints, they seem to arise naturally from everyday operations and find their way to you; and dealing with the ‘noise’ they create is considered a necessary chore, and simply part of doing business.

But, is that enough? The vast majority (90+%) of dissatisfied customers do not complain – they are the silent majority. How do you incorporate their voice into your business strategy? And what is the impact of focusing on complainants and trying to convert them to be loyal customers – whilst ignoring the others who do not engage with the company?

A new article on Budd Life this month explores these issues and offers guidance on how to engage successfully with this disengaged part of your customer base. It concludes as follows:

“ Wholehearted and sincere customer care is an absolute priority for all organisations in today’s hyper-connected, and hyper-competitive, world. You must care, and you must treat dissatisfaction seriously, because it hits both the top and bottom line.  ….

Customer retention may well be critical to survival, and excellence in maintaining loyalty may be a significant competitive differentiator. If so, the quiet voices of the silent majority customers who are dissatisfied with their experience but do not complain are the key to success.”

Let’s hear it for from the silent majority!

Customer satisfaction, Strategy, Voice of the Customer, brilliant basics, complaint, customer experience, dumb things, feedback, success factors | No Comments

3 examples of possibly genuine companies affecting their brand trust & creating lots of avoidable contact.

I received a letter the other day. It was from a company called PCN Debt Recovery and Prosecution Service. It said I’d had a parking ticket in March at my local station and I owed them £90. Send your bank details and sign here. It smelled like the typical email from a prince in Africa asking me to claim my lottery winnings…… Phishing.

Nevertheless being a conscientious and curious person, I rang the non geographic number for payments several times. Each time it transfered to a foreign ring tone and was never answered. Eventually I rang Southeastern rail enquiries to see if it was a genuine company. They didn’t know of it and knew a company called Meteor run the car parks, not PCN. So it was probably a scam? They’d check it out and come back to me.

Meanwhile I finally got through to PCN so it existed at least. They couldn’t identify themselves as genuine. They had no process for this. They had no data to prove it. DVLA had given them my details based on my car registration number. Interesting who DVLA will give my private data to.

Anyway, they had no record of the ticket anyway and suggested it be dropped but I send them a note so it wouldn’t bite me later.

This morning I got a letter from Dan Westlake at Southeastern confirming nothing. It just referred me to Meteor. They obviously weren’t listening as they got my name wrong and answered a different question to the one I asked.

So is PCN a genuine company or a scam? I still don’t know. Do I trust Southeastern more or less than before?

I’ve had the same thing earlier in the year with a company called Assets Reunited apparently working for Aviva. It even had their logo on it. Their “phishing” letter said they were working for Aviva and had found £3000 that Aviva owed me. Just fill in your bank details and sign here.  Hmmmm – would you? It has a number but a professional phisher would. I tried 2 routes to prove their id. I sent an email from the Aviva website form. They never replied. I emailed a contact in Aviva Life. They didn’t reply.

Is Assets Reunited a genuine company or a scam? I still don’t know. Do I trust Aviva more or less than before?

But the third example is different. HMRC sent me a letter saying we had our own business address wrong – doh talk about a dumb letter. It asked for all my details including bank accounts and a signature. Hmmm phishing? I phoned the number, got through and asked the lady to ID&V HMRC. Not in the least thrown by the question, she answered my address and last payments questions and we sorted it out. I asked my standard question of “what would you do if I gave you feedback?”. Instead of the usual “derrrrr” or “we don’t do that, send it to the website” she said she had a process with her team leader and would pass on my comments about looking like a phishing letter.

Do I trust HMRC more or less than before?

All are great examples of avoidable contact but let’s not start on that just now? Would your company pass an ID&V test? Would your outsourcers pass your ID&V test? Let me know your thoughts….

Customer satisfaction, customer experience, data protection, dumb things, phishing | 1 Comment

My heart sank as I entered the check-in hall at Luton airport – a massive queue for the Dortmund flight desks. Not sure why I was surprised as I have had this experience before, but I was. Also a bit angry at the anticipated waste of time. And waste of time it almost was.

Standing in the queue, brain in neutral, I was idly thinking that I hadn’t looked at Twitter for several days, and I pulled out my phone to check the latest messages. Somehow, the trivial nature of Twitter content seemed a soothing prospect.

Naturally, my frustration with standing in the queue led to a tweet: “easyJet check-in queue not moving at all”. To be completely truthful, it took two tweets as the predictive text on my phone managed to put ‘doping’ instead of ‘moving’ the first time. I later discovered that the input language was set to German – I guess we will never know if it was my mistake, or over-eagerness by a super-intelligent phone, as I stood queuing for a flight to Germany!

I felt no better having sent the message and so resorted to talking to those around me, who were equally unhappy at the mystifying delay. I finally checked in after a one hour wait and the rest of the journey was completed perfectly satisfactorily.

At some point, it occurred to me that I had heard someone from easyJet was active on Twitter and so the next morning, with a few minutes to spare before a meeting, I opened up my laptop and logged back in.

Sure enough, there was a reply from @easyJetCare: “easyJetCare @imptwo I will pass your feedback on to Liz our airport manager for Luton. Usually they move pretty quickly. Hope you had a good flight ^PH”.

A Wow! moment. Direct customer engagement from easyJet, I was genuinely impressed. I had to test how far this would go and so responded: “imptwo @easyJetCare thanks for replying – others around me were unhappy with the 1 hour wait too. It’s raining here – can u fix that too? ”.

Again a reply – in a couple of hours: “easyJetCare@imptwo I will follow up, it is essential that you are informed about your delays. I wish I could fix the rain but I’m not that good ^PH”. This exchange now had a real human feel about it, and, curiously, just getting a response did make me feel better.

Nothing had actually changed and I am pretty sure the experience will be repeated. And the defence that a low-prices means low standards only goes so far; there are minimum standards of treatment and respect to which everyone is entitled.

But, a simple human contact (albeit technology-mediated), tempered with a little humour and I am prepared to forgive – which I guess makes me the very epitome of a loyal easyJet customer. Do you think I should worry about myself?

What it does demonstrate is the powerful principle that delivering a service of any kind is a person-to-person transaction, and don’t ever forget it when designing customer experiences. Now, if only easyJet were to send me a “you said, we did” message to let me know what has changed as a result of my feedback, that would be a great end to the story ….

Customer satisfaction, complaint, customer experience, customer experience design, fast+simple, feedback, humour, listening | No Comments

Ever had to get a taxi from Heathrow, but not into London? Then you’ll know this story. Its happened to me twice recently. Fixed fares. What that means is the taxi driver gets £40 i.e. the fare back into central London, Regardless of a short local journey e.g. 5 miles.

Is this the way to represent the UK at its foremost border post?

When asking taxi driver, taxi wallah, taxi desk, BAA desk, the answers are the both the same and different.

Where they are the same is that it’s not their fault, they don’t know who you take it up with and sorry but nothing you can do about it. Where they differ is who made them do it.

So  maybe I should send an open letter to all those who were cited as causing the poor taxi driver to have to charge £40. Dear Lord Mayor of London, CEO of BAA ( hola!) and Chief Constable of Surrey Constabulary. Of and all taxi drivers.

Snr CEO – Why do BAA charge taxi drivers £5.50 to pick up customers. Surely your airport would be rubbish without taxis.

If local runs are not what taxi drivers want because they’ve sat 2 hours waiting to get to the head of the queue, why not have 2 taxi ranks – London cabs and local taxis rather than a monopoly on cabs?

Mr Lord Mayor, why should you allow tourists and business men who aren’t going to central London to have their first rip off experience of London in their first hour in UK?

Taxi drivers – if your time is so valuable, why not just drive straight back to London rather than sit in a queue for 2 hours? And do a local fare on your way out please

Mr Chief Constable – I think you’re forgiven as the taxi driver just made that up….

BA, Customer satisfaction, taxis | No Comments

I was asked 3 questions about contact centres for a website recently and I thought I’d share them with you:

1)         What was the biggest challenge facing the contact centre industry in the last 12 months and how did they overcome it?

Whilst there are sexy new things we’re doing like customer help customer, analytics and new ways of knowledge sharing, its really about  the same old challenges to brilliant operating basics that should be the focus for managers who are making big strides.

TOP OF THE LONG LIST OF INTERACTING BASICS ARE :

• a) Why customers have to contact you at all
• b) How the business model changes to focus on removing unnecessary contact, driving excellence in self service and engaging the whole business in removing root causes of frustrations and listening to feedback and intelligence from the contact points
• c) Operating effectively to meet demand
• d) Understanding what knowledge the website and staff need to answer customer needs
• e) the role of contact centres in providing feedback and intelligence to the rest of the business; and how to get the mountains of customer feedback gathered around the business to be useful

 2)         What are the key issues you expect the industry to be tackling in the next 12-18 months?

• a) Embedding new business wide processes that remove at least 20% of unit costs every year  by using feedback and what front line staff know to drive change
• b) The move to customer help customer model causing the role of contact centres to change rapidly
• c) The same ones as before on brilliant basics of running contact centres and self service channels

 3)         Could you give us some insights on how companies can stop doing stupid things to their customers and the benefits it is bringing to their organisations?

Our mission is “How do we stop doing dumb things to our customers and our people?” so we have lots to say on this topic. If I can paraphrase the question – the most successful businesses are removing things systematically by installing and embedding new company-wide management processes based on a different kind of data. The least successful businesses keep kicking off analysis and then generating projects to fix things: we call this “it’s raining projects”. The least successful businesses are swamped with the feedback they request from customers, but don’t act on. For more contact peter.massey@budd.uk.com or take a look at www.budd.uk.com

Customer satisfaction, Voice of the Customer, customer experience, feedback, listening, mission, self service, the best service is no service | No Comments

I’m on the phone to an agent whilst I’m online. They are trying to help; I cant access any info about my daughter’s phone bills ( in my name) , only a general explanation of how to view a bill. But that’s just part of the story that’s been very familiar with my daughter’s phone over the past few years.

Story so far…Phoned yesterday because the bill is never the £35 that the tariff is supposed to be since we upgraded.

I was told the systems were down and to call back.

Called tonight and got thro options 1 and 4 to billing (not bad by IVR standards!) where I could hardly hear the agent for the background noise, specifically other colleagues talking. (It was Ventura: I asked and she said she’d had complaints today about noise). She couldn’t explain why my daughter’s bill is always higher than the £35 tariff, although identified extras were on the account.

She put me thro to retentions (after a long wait on hold) where he could explain more ie that a free extra granted 2 phones ago had started to be charged for automatically without request or permission. Not happy. A hole in the trust in any company that does that.  They’ve taken the extras off but he can’t backdate the overcharges so I’m now on hold (a very long hold) waiting for customer services so they can backdate the problem.

He’s come back just now and has sorted it with customer services by getting that colleague to fill in the form. Apparently that 3rd colleague will send a text in a day or two to confirm what they’re doing about it. 

He also found why I can’t see my bill online. It is because although it logged me in and accepted me, it hasn’t actually logged me in (useful !). He’s just reset ( changed) the password and username just in case, as it’s a common problem. Now I have to go back in and change it back to what it was, since that’s what I and my daughter have saved in different places.

Now we’re at the point of where I started. What’s the right tariff for my daughter since she’s using a small fraction of what we pay for, despite the fact the bill is higher than the tariff. He’s been able to take us to a lower tariff that meets the need better. Am I confident her bill’s will come through at the tariffed amount? Am I confident that we’ll not get hooked to another 12 months contract?

My other original reason to call was to get home internet changed over as my other daughter has been very pleased with it. I don’t know how long I’d been on the phone (c 30 minutes I think), but I wasn’t going to bother asking another question. And I’m very much less inclined to move our business account to O2 – something I’d asked my PA to look at since our current provider’s network seems to be crumbling (failed calls and connections, “error in connection” being very common; voicemails coming through 24 hours late). It’s such a shame since O2’s word of mouth from my daughter had got them to the top of my list.

Come on O2, you know you want to give your customers the ability to answer the common questions themselves ( I don’t understand my bill, What’s the best tariff for me? ) and staff, outsourced or not, the ability to answer these common queries in one place and take action. I blog this in the hope that it helps you justify some changes because of the business you just lost.

Customer satisfaction, O2 | No Comments

That was the response I had from Carphone Warehouse this morning.

I’m on month 14 of an 18 month contract and yes, I know what a contract means – but over the last few months, having missed some important emails when out and about, I thought I might move up in the world to a Blackberry or XDA. Blackberry have just brought out a girly pink Pearl and since I have girly pink laptop, thought this would do very nicely.

However, even when I offered to consider a penalty, upgrade to a contract more than double the monthly value and lock myself in to them for a further 18 months – the computer said “No”. You can only upgrade when there’s only two months left on the contract.

So if I’m very desperate for a pink Blackberry, or to prove a point, I’ll now have to go and get a contract with someone else and end my contract with Carphone in 3 months time. It must make some good business sense to someone at Carphone – but sending your customers to another supplier when they say “Hello, I’d like to spend more money, for much longer than I intended to” - has never been top of my list of things to do!

Customer satisfaction, dumb things | 1 Comment

Now that the Royal Mail has implemented its ‘Revenue Loss Prevention’ handling charges on any all odd sized, over heavy, under stamped post, it must have stopped quite a few people getting it wrong.

But of course people still make mistakes. Last week we received a note in the mail bundle saying a letter was being held at central post office due to lack of correct postage and no-one in to pay excess. I actually took the mail bundle (we share offices with 6 or 7 other businesses) from the postman that day, and guess what? no mention of excess to pay on any letter.

So I walk to the post office address advised on the form, hand the form over and wait for results. The chap behind the counter had evidently had a bad day. I tried smiling, did not work, tried chatting, did not work. Oh well can’t have everything. Hand over the form, off he goes and comes back with letter. That’s £1.24 he says. I look in my wallet; see I have only a £20 note left. In typically British style I hand it over, apologising that it is all that I have got. The chap behind the counter eyed it dubiously. “Can’t take that, would take all my change, you’ll have to come back tomorrow” with strong undertones of ‘how can you be so stupid as to try and palm off a £20 note, do you think we are running a public service here! So being British, I slink off.

Next day it was back to the post office with lots of loose change in my pocket. Obviously a better day, as really nice cheerful man goes to find the letter. “What security do you need?” I ask. “Just something with your name on it” comes the reply. But the letter is addressed to our business with no mention of my name on it. “Oh that’s OK as we accept anything with a name on it if you are paying excess.

So with thoughts of security rattling through my mind I go back to my office and open the letter. And now comes the real reason for writing this blog –

It was a direct marketing campaign from Monster on line recruitment and they had conveniently forgotten to frank the envelope

So I had wasted at least 1½ hours going to and fro from the post office, it had cost me £1.24 (it’s the principle of the thing) to get a letter that went straight into the recycling box! Miffed, definitely 

So come on Post Office, get your processes right, and make your staff more focused on looking after your customers

And Monster, how many other people have had to pay for your marketing campaigns, is it a ploy to keep your costs down? Not very conducive to make me use your services if you cannot get a mailing right.

Customer satisfaction, customer experience, dumb things | 1 Comment

Having recently joined Budd I wanted to transfer my mobile account from my previous business account, held by Vodafone, into Budd’s business telephone account, also held by Vodafone. Thinking this would be a one call fix, as I was not taking anything away from Vodafone, just changing billing details, I called expecting it to be a simple action. How wrong can you be!

A very polite lady advised me that they would have to send me the PAC number, I asked could it be given over the phone, no, I was told, I had to request the PAC number in writing, an email would do, but it could not be given immediately. She went on to tell me that once Vodafone received my email they could then send me a letter with the PAC number. Could I not receive this information by email I asked?, apologies, but no, this was not the process.

On receiving the letter I was advised, I would then have to send the detail to our internal admin team, who could then call Vodafone, who would then transfer the account billing details. Why, I asked cannot you do this now. Explanation given was that they were on different databases and could not transfer my details but had to go through an internal administrative process to enable another section within Vodafone to handle.

So from a simple request to transfer billing details internally within Vodafone we will generate at least 2 calls and 1 email to Vodafone, 2 internal calls to/from my admin dept, I have received 3 emails so far telling me the PAC number was coming, I have also received a letter from Vodafone with the PAC number and, I think, but I am losing track, there is another letter going to Budd’s admin dept to tell them what to do with it.

By my count that’s around 10 interactions for a piece of internal administration. Why?Surely with the number of people moving between business accounts this process should have been refined by now. Even if the databases do not talk the customer should not see the problem. I understand the need for security, but nothing was said they had to do it this way due to security issues.

So, I’m left a frustrated customer, dreading the day when something really goes wrong. On a high note however, everyone you talk to in Vodafone business team is always friendly and seems to be doing their best. So well done Vodafone business team, just please look at this process and consider how many other processes are frustrating to your customers. Might be time to actually listen to what the customer is saying?

Customer satisfaction, Voice of the Customer, process improvement, reduction in contacts | No Comments