Wow time flies and I realised I hadn’t updated anything here in the blog. All my online time seems to be going into the internal Budd wiki, the LimeBridge discussion forum, Twittering and keeping up to date through Twitter links, Linked In updates and connections, Facebook for private stuff and now lots of interesting discussions on Linked In groups, notably in PPF and ICS groups
When do I get any work done….. One thing for sure is that I’d pay for a lot for a reliable high speed internet service either mobile or at home. So often I’m on pause.
The most interesting discussion was when I posted a “dream” – that in 10 years we wouldn’t need customer service as everyone would have copied people like Amazon and Skype and reduced it, in absurdem, to not neccessary. Wow some people didn’t like that. I’ve just kicked off another dream – that in 10 years we wont need marketing – “marketing is the tax you pay for being unremarkable!”
So what is most interesting from all this chattering?
1) Most people don’t live online – but those that do are learning exponentially faster than those that don’t. Is the gap important?
2) Arranging stuff at home is moving into facebook, thro small apps like events – still looking for a good tennis club app if anyone knows one? Anyone seen a “run a tennis club quiz” app?
3) Voice of customer is there on social and that’s useful, fast, two way – a lead indicator. Some senior people are using it to bypass their cumbersome VoC mechanisms at work.
4) The major step change of power from social business is not really understood yet. Social media isn’t just a way to speed up some stuff we do today. It invents new ways of doing stuff we don’t yet do but find useful when we can.
5) People are just sussing out that only if you are genuine, transparent, authentic, honest in real life can you be that online and succeed there. Your values and how you live them are everything.
6) We are yet to see the real jump from social – inversion of power from companies to customers. But it’s coming. Take a look at the inititiaves on mydata from the government. Friends at Ctrl-Shift, have been talking about it for 10 years already in a think tank called “Buyer Centric Commerce” which I joined early this century. Alan Mitchell had a dream and wrote a book called Right Side Up way back when and the group formed around this.
Is his dream going to happen in the next 10 years – you bet. In the next 2 or3 ? Hmmmm an important question. Are you considering it?
Here’s a few links to get you going
The Cabinet Office and the white paper on Better Choices, Better Deals
Alan writing in Marketing magazine
Silicon.com raising questions about security of data in the mydata strategy
And here’s an interesting one – givememydata – a facebook app for claiming your own data
If you havent worked out a strategic understanding of this new world – Email me if you do want to talk
Peter
