I thought this blog from Mashable more than just a retweet as it looks at social media through a financial person’s eyes.
It’s a simple business case in itself, showing 5 ways, with examples, that US companies are using social media to make money. The Dell example is nice – $25,000 of revenue per tweet.
Here’s 6 things you could consider doing with social media
a) Development of communities and forums where customers can help each other and you can learn from their conversations
b) Monitoring and reporting on brand gap by what people say to/about you
c) Specific service interventions in forums and channels on behalf of the customers
d) Developing intelligent 2 way conversations rather than just fixing problems,
e) Using multiple channels such as picking up a need via twitter and moving customer to phone to resolve and then closing for satisfaction on twitter
f) Creating and maintaining brand profile on specific social media channels
How many are you using?
