Axa case study
Who do you want to be tomorrow
Axa Insurance UK, the insurance arm of this very large French group was conducting its 3 year strategy review after assembling a new management team.
Budd was asked to develop and deliver the Customer Service Strategy in parallel with the distribution and overall strategies. Working with both strategy and customer service, Budd conducted an operational assessment, developed an economic model and the content of the strategy with evidence for its arguments.
The 3 key strands of simplicity, sourcing and differentiation were used to develop the thinking.
