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Our mission in the CCO Forum is "How do we stop doing dumb things to our customers and people? Find out more.



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The Best Service is No Service Minibook

Queue up cartoonIf you're passionate about customer service, want to challenge the customer demand cycle but need to get the customer message across in your organisation, you need the Budd Minibook.

A powerful combination of direct messages and amusing cartoons that will challenge the thinking in your organisation. Demand management and good customer experiences do not conflict with each other in the best organisations where reducing costs by 20% per year, increasing revenues and still delivering great experiences for staff and customers are the norm!

If you want the book from our LimeBridge partners Bill Price and David Jaffe with the same title - "The Best Service Is No Service" - you can order it from...Amazon of course! Read more about it on our site first.


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