The second Chief Customer Officers’ Forum (CCO Forum) took place last week at Studley Castle. A brilliant bunch of CCOs assembled to suffer comedy waiters, relay races and the pressure of the Dragon’s Den – and that was just to warm up. There were some really good conversations about the value of emotions in what we do championing the customer in big businesses: “People buy emotionally and then rationalise their decision logically”. And some fascinating material on designing, managing and delivering world class sales environments: “Sales is a black art but I’m analytical and I needed to work out what’s going on so I can measure it, coach it, improve it”.
Here’s some of the feedback from last week:
“Fantastic day! ….., incredibly productive and thought provoking”
“there’s nowhere we’d rather be than here talking with this group of people”
Suffice to say it went rather well and we’ll be using the feedback to raise the bar even further next time. The next CCO Forum meeting will be on 27th/28th November in central London. Membership is by invitation only for those who champion the customers’ cause in their business and want to mix with like minded people behind Chatham House rules
Find out about the previous CCO Forum meeting in May